Case Study – Cobblestone Hotels
Not long ago, Cobblestone Hotels recognized a market opportunity that ended up making them the fastest growing hotel chain in the country. Small towns across the Midwest had a lack of hospitality options besides locally owned accommodations. No national chain would consider investing in such small communities, so Cobblestone developed a business model to be the first to offer such amenities. By integrating their business into community by including a restaurant, a bar and a banquet center as well as hotel rooms, their model quickly took off.
As furniture orders increased from new development sites, Cobblestone’s partnerships weren’t able to provide the kind of personal attention they desired for such small-scale orders. This is where Schu was able to step in and provide both the relationship of working closely together as well as a completely customized design solution. Schu was the only company that was able to create custom matches to all of the furniture throughout the hotel including rooms, conferencing, breakfast area, lobby and cabinetry. All of which was shipped to directly to Cobblestone for convenient final assembly.
After this success with Cobblestone, Schu was approached by AmericInn Hotels to recreate the program for their own amenities. AmericInn had three national contracted furniture vendors ready to start business, however, Schu was whom they turned to in the end as the only one certified to provide both cabinetry and room furniture as a package.
Schu stepped into the hospitality industry during the early 90’s after acquiring EBCO. EBCO was the largest hospitality manufacturers in the country during the 60’s and 70’s, but ultimately fell on harder times and decided to sell. Schu recognized the opportunity to utilize EBCO’s historical knowledge, which was used to help launch an expansion into the hospitality market.
The marriage of these resources, as well as careful, thoughtful hiring of key staff members, became vital assets to this growth. Schu look forward to continuing current relationships and discovering new ones as solutions are created in the years to come.